Dragana Jovančević-blog

Yurway Kawthur, which means “white”, “wind”, “life”, “let’s live condor”, which all together we can translate as ”Long live the white condor - lord of the winds”, is the name of the group on whose wings of music I traveled Bolivia, learning about the traditions hundreds of years old.

In Bolivia Andean Condor is one of the most important symbols. Long before it was founded the city in which in one of the most famous Restaurant-Huari at an altitude of 3700 m I enjoy the Andean cuisine and traditional folklore show, there used to be only eagles nest.

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Is your business led by purpose? Is your purpose to make the life of your customers more beautiful, easier, better? Do you do this by taking into account their unique experience, because unique experience and personal engagement are what makes consumers loyal?

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Today, thanks to the Internet, individuals and companies can gain global visibility by creating a website that will, thanks to the web hosting companies, be available online on the world wide web.

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Today in the world of digital communications, it is impossible to imagine businesses without the use of multiple channels of marketing communications as well as many different mediums that convey a message to the end users. The environment in which consumers receive the message represents a marketing communications channels, and as the most important among them, we can include a website, social networks, advertising on the Google Network, etc.

All channels of marketing communications we can divide into three groups

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“I built the house,
I made it first in the air.
Then I raised the flag into the air
And I left it hanging
From the firmament, from the star, from
The clarity and the darkness.”

Thus, Neruda described his house in La Sebastiana poem written in 1961 on the occasion of its opening ceremony. This house built by her former owner-architect Sebastian Collado (Sebastián Collado), in whose honor it was named, will become his refuge.

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Have you ever experienced that moment when you were overwhelmed by a feeling that you were connected with unbreakable threads, and that it is exactly something that you've always wanted? Some of you will say it doesn't exist, some that everything about it had already been told and some that have always wanted to experience that. Love at first sight. Déjà vu. And what about love at the first trial? No, it's not what you have just thought!

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To attract tourists to a particular destination, then to your accommodation, you need to know which segment of tourists represents your target group and who are tourists that you want to attract. You need to do some research to find out their demographic characteristics, behavior, what is it that motivates them to visit a particular destination and what are their objectives when it comes to this visit.

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All those who would like to be engaged in tourism as entrepreneurs must know that tourism, besides the stay in a particular destination includes the decision to visit this destination. How to stand out from the crowd of similar tourist destinations and an endless multitude of entrepreneurs who offer similar services? How to attract the attention of prospective visitors and to do that they from the potential convert into real guests that you will accommodate in your accommodation facilities/restaurants?

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Branding is the process by which tourism organizations are trying to create the desired perception of a tourist destination, as a specific product, and to encourage associations of the country as a tourist destination in the minds of consumers. Branding is the process by which the country stands and individualize its offer in relation to the offer of competitive countries. Branding has become a powerful force. The brand consists of a name, term, symbol, sign, design, and the combination of all these elements which helps to recognize the product and to differentiate it from the competition.

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