Content & Copywriting
What is The Secret of Copywriting and Content Marketing?
Verbal or writen message follows visual form. Its primary task is to attract readers' attention and deliver to them the value and benefits that brand has to offer when they most need them. Writing a marketing messages is known as Copywriting and for the words that constitute the message says that these are "words that sell."
Unlike Copywriting Content Marketing represents communication, whose main purpose is not selling. One can deliver the message via blog, email, web pages on the website and through social networks. It needs to exceed the expectations of potential customers by understanding their desires and motivations, by looking at things through their eyes and offers them educational content to help them solve a problem.
Content Marketing Strategy helps us establish an emotional connection between consumers and the brand. Consumers become loyal to the brand.
Why is The Storytelling so powerful?
The power of storytelling is in creating a feeling of belonging and desire to discover what is inside the world of the brand.
Storytelling explains what the brand stands for communicating its values and mission in compelling and memorable ways, explaining its identity in a way that engage our emotions.
It utilizes an integrated new media as a tool of expression for telling a story in several different media platforms, and it's always a story that inseparably connects with us.